Keeping Up With 2022

Oluwafemi Anthony
3 min readJan 2, 2022

Keeping up with 2022 is all about knowing the right way to approach the trends, knowing what to do, and having an insight on the possible channels to adopt for your business growth.

Hey!

It’s the last day of the year, and I am excited about the new year, just like you are excited too.

In the last couple of weeks, I have had a series of conversations with creatives and entrepreneurs, which gave me an insight into the goals and objectives set for the year. In addition, this conversation birthed my research which can help steer your business in the right direction.

Keeping up with 2022 is all about knowing the right way to approach the trends, knowing what to do, and having an insight on the possible channels to adopt for your business growth.

During the course of the year, we experienced a paradigm shift that was solely dependent on the outcome of the covid-19 pandemic and how we are coming out of it or living through it. We’ve seen so many businesses pivoting while creating a room for others to learn, and we’ve seen marketing experts make channels for businesses to survive. This is why I am sharing with you the five trends that can help put your business in shape for 2022.

  • The consumer wants an Experience: this tops the marketing trend for 2022. The audience is well informed about your competitors, but they seek a brand that doesn’t just sell to them but creates an experience or remarkable journey for them. This technically means they don’t need an advertiser. They need educators ready to talk them through products and why it is essential for their needs. Remember, if you create an educative experience, you have limited the consumer research and solved their problems.
  • Video Marketing is the New King: You might have heard the short phrase “Content is King.” While content is still king and is held to a high standard, Video Marketing is the rave. The sudden growth of TikTok and Instagram Reels tells you the story. An average digital user spends less time on written content but gets engrossed with video content because it educates them or gives them a broader insight into a subject matter. Pictures don’t tell a whole story, but video does.
  • Data and Analytics can’t be ignored: Analytics and data should be a big part of your strategy no matter what you do. You need to understand consumer behaviours, purchase patterns, purchase abandonment, and a lot, but you can only get this detailed data by embracing data and analytics.
  • Social Media Advertising is growing bigger: With a large influx of new social media users, there’s no better way to position your business and brand message to new users.
  • Influencer Marketing remains relevant: Influencer marketing and partnerships remain relevant. With over 61% of B2C Marketers proposing Influencer Marketing to position your business to a digitally mature audience firmly, it is imperative you take note and follow suit.

I hope you find this insightful. Cheers to many more years of Learning, Evolving, and Building.

Warm Regards,

Oluwafemi

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Oluwafemi Anthony

A Creative | Brand Communications & Marketing Strategist